A passionate, results-oriented marketing director with over a decade of experience in strategic marketing and communications. Proven success leading organizational marketing innovation across various market segments through multi-platform campaign initiatives while continuously driving ROI as a result of creative and engaging marketing and communications plans. A strategic thinker, multi-tasker, and precise tactician who communicates effectively and works collaboratively with both internal and external stakeholders. Leads and motivates teams through passion and energy to improve processes and achieve results.
This candidate is seeking a strategic marketing role in a thriving organization. They have worked for large multinational companies such as Accenture to medium-size firms and even technology start-ups. Their vast experience has given them the business insights to be agile, tackle process improvements, implement change management, and assess opportunities for growth.
Passion and expertise in:
- Defining and executing marketing, digital, communication, and PR strategies to support the overall goals and objectives for national brands.
- Supporting the productization of SaaS software solutions through various marketing and communications campaigns, while analyzing their results and opportunities for improvement.
- Optimizing the customer journey from brand awareness to final purchase and advocacy through thought out demand generation to increase recurring revenue.
- Managing and optimizing quarterly marketing plans, annual budgets, SMART goals, and quantifiable KPIs.
- Cross-functional team management.