Pinnacle Talent

TITLE: Director – Marketing / Strategy / Sales

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LOCATION: Vancouver, BC
RELOCATE: NO (but available for remote work and travel)

Executive Candidate Profile

A passionate, results-oriented marketing director with over a decade of experience in strategic marketing and communications. Proven success leading organizational marketing innovation across various market segments through multi-platform campaign initiatives while continuously driving ROI as a result of creative and engaging marketing and communications plans. A strategic thinker, multi-tasker, and precise tactician who communicates effectively and works collaboratively with both internal and external stakeholders. Leads and motivates teams through passion and energy to improve processes and achieve results.

This candidate is seeking a strategic marketing role in a thriving organization. They have worked for large multinational companies such as Accenture to medium-size firms and even technology start-ups. Their vast experience has given them the business insights to be agile, tackle process improvements, implement change management, and assess opportunities for growth.

Passion and expertise in:

  • Defining and executing marketing, digital, communication, and PR strategies to support the overall goals and objectives for national brands.
  • Supporting the productization of SaaS software solutions through various marketing and communications campaigns, while analyzing their results and opportunities for improvement.
  • Optimizing the customer journey from brand awareness to final purchase and advocacy through thought out demand generation to increase recurring revenue.
  • Managing and optimizing quarterly marketing plans, annual budgets, SMART goals, and quantifiable KPIs.
  • Cross-functional team management.

Recognition / Achievements

  • Executed an entire brand refresh including a new website with increased web traffic of 46% and improved SEO of 61% within 3 months.
  • Increased social media followers by 113% in one year across multiple platforms.
  • Implemented a company-wide CRM deployment which included developing and improving business processes, along with national user training within 5 months.
  • Improved RFP pursuit win-ratios by about 25% across major sectors such as health care, transportation, and higher education through effective content and engaging graphic design. 
  • As President for 6 years, successfully led a team of 10 Directors for a professional services marketing association by providing professional service providers and their marketers with opportunities for professional growth, education, and networking

Education / Designations

  •  Master of Business Administration in Executive Management – 2022
    Royal Roads University
  • Graduate Certificate in Project Management – 2021
    Royal Roads University
  • HubSpot Academy Certified – 2020
  • Adobe Creative Suite – 2014
    British Columbia Institute of Technology (BCIT)
  • Bachelor of Commerce in Entrepreneurial and Business Management – 2013
    Royal Roads University
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